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Segment or Die: The Semantics of Segments
Part 2: A Survival Guide In general segments arise in analysis to answer the next question. If I have a measure of the total number of visitors to a site, the next question might be “Who of those...
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None Is Not An Option!
Building Reports that Cover All Behavior In my line of work consulting with various customers I have been able to see common threads in how different companies approach web analytics and apply it to...
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